团 结 协 作 Team Work
我们要尊重客户和同事，每事每处均表现正直诚信。
We respect our customers and colleagues, demonstrate honesty, integrity in all we do.
建立信任，充满激情，公平竞争，有效协作，高效促成团队目标的实现。
To establish trust, be full of passion, to insist fair competition and efficient cooperation, thus to achieve our mutual goals.
创新价值 Creating Value Innovation
追求卓越 Pursuing Excellence
我们围绕终端客户的价值创造和提升进行创新，并体现在德记行经营体系的所有环节中。
Focusing on end users, we create again the customer value innovation and development. We incorporate such a re-creation into all flows of Chinmax operation.
我们要不断挑战自我；通过学习、实行正面的提升及言行一致的态度来保持卓越的表现。
We always challenge ourselves to achieve excellence by continuous learning, leading to positive changes and consistently walking our talk.
在我们的整个供应链中，我们明确核心目标，我们时刻围绕终端客户的价值创造和提升进行创新。我们将这样的创新融入于产品、服务、流程、市场销售、和战略战术的所有层面，并体现在德记行经营体系的所有环节中。